The major of marketing was established in 1991, and the master's degree of marketing direction (industrial economics) was enrolled in 1996, and the independent enrollment and training of students in the direction of marketing was tried in 2006, and the Consumer Behavior Research Center of Anhui University of Finance and Economics was established in 2010, and the master's degree of marketing management was set up independently in 2011. The teaching and research staffs of marketing major have passed on their work, innovated in inheritance and worked hard in development, and the major has become a first-class discipline in the province and an important influence in China. With economics, psychology, sociology and management as the theoretical basis, the major has formed three relatively stable and distinctive research directions, namely, consumer behavior, brand management and customer value management.
There are 5 professors, 5 associate professors, 12 doctors (including students) and 7 master's degree supervisors in this department. In recent years, members of the supervisory team have presided over four National Social Science Foundation projects and many other provincial and ministerial projects; they have published more than one hundred papers in core journals in China, such as Journal of Management World , Economic Management , Chinese Journal of Management , Foreign Economics & Management and International Economic Review , and several monographs. In recent years, postgraduates in this field have made fruitful research results, and have won more than 20 projects of the university's postgraduate innovation fund and dozens of university-level awards; they have published dozens of papers in domestic core journals such as Chinese Journal of Management and Journal of Nanjing University of Finance and Economics ; they have delivered lectures at JMS, the annual meeting of the Society of Marketing Research in Chinese Universities and other domestic conferences or forums. He has presented papers in domestic conferences or forums such as JMS, Annual Meeting of China Association of Marketing Research in Colleges and Universities, and won several awards at all levels.
