On July 7th, the first summer training camp of the Jianghuai Automobile Group -Anhui University of Finance and Economics (AUFE) Digital Intelligence Marketing Experimental Class was successfully launched. The initiative aims to explore new models of talent development, deepen university-enterprise cooperation, and help students closely integrate theoretical knowledge with practical operations, thereby cultivating high-quality marketing professionals who better meet industry needs.
The opening ceremony was presided over by Zhai Di, Head of Human Resources at Jianghuai Automobile Group (JAC) and the camp’s lead instructor. Addressed by Xu Guangyong, Vice Dean of the College of Business Administration , and Li Weihua, General Manager of the Human Resources Management Center at JAC, both expressed strong support for the training camp and shared high hopes for continued collaboration in talent development and other areas.
To provide a comprehensive understanding of automotive marketing, the camp features a diverse curriculum. Participants will systematically study automobile product knowledge, visit laboratories at JAC’s Technical Center, observe marketing operations in the Commercial Vehicle Division, and take part in dealer morning meetings and live-streaming sessions. These activities are designed to enhance students’ professional competencies through the integration of theory and practice.
