In 2022, the E-commerce Department of the School of Business Administration continued to strengthen the construction of its talent team, introducing one doctoral student. Currently, there are 9 doctoral students and 8 teachers with senior professional titles, laying a solid talent foundation for teaching and research work.
In terms of teaching, Professor Zheng Yaqin has been awarded the title of Anhui Provincial Teaching Master, expanding the influence of our department in the field of e-commerce teaching within the province.
In terms of teaching projects, we have completed one key project at the school level, one general project, three provincial quality engineering projects (MOOC), one outstanding project at the school level, and one outstanding project at the school level. The school level Introduction to E-commerce Teaching Team has achieved excellent results. In terms of project approval, one school level key teaching and research project was approved, and one project was approved for the second batch of industry university cooperation education projects by the Ministry of Education in 2022. In terms of project awards, Professor Zheng Yaqin's innovation and entrepreneurship practice of 'Internet plus' green targeted poverty alleviation won the first prize of school level teaching achievements.
In guiding students to participate in competitions, a total of 23 awards were won, including 2 provincial-level awards; Five innovation and entrepreneurship projects for college students have been approved.
In 2022, the Department of Electronic Commerce published 16 papers in academic journals, including 10 international papers, including 8 SCI/SSCI papers, 1 A-level paper, 4 B-level papers, and 3 C-level papers; In terms of domestic papers, a total of 6 papers have been published, including 1 CSSC paper at the B-level and 5 university journals at the D-level.
In terms of project application, Dr. Chen Juan's project Research on 'Metaverse' Marketing Based on Product Marketing Panorama and User Fit has been approved by the Youth Fund for Humanities and Social Sciences Research of the Ministry of Education. Other projects include one key research project at the school level, one general project at the school level, and one general project at the school level.
Dr. Wu Huaming's research achievements, Suggestions on Promoting the Development of Science and Technology Enterprise Accelerators in Anhui Province and Relevant Suggestions on Promoting Key Technology Breakthroughs in Science and Technology Enterprises in Anhui Province, have received affirmative approval from leaders of the Provincial People's Congress and the Chinese People's Political Consultative Conference. Associate Professor Zhao Junjie obtained two software copyrights. Associate Professor Yang Dong participated in the case Inheritance and Innovation: The Road to Brand Innovation of 'Tianzhihong' and Professor Zheng Yaqin and Dr. Chen Juan's Business on the Left, Emotions on the Right: How to Suture a New IP Business Model for Wuzeyi Live, which were admitted to the China Management Case Sharing Center.
2023 is a key development year for the acceptance of national first-class professional construction sites in the field of e-commerce. Our department will continue to make efforts in talent cultivation, teaching and research achievements, and social influence, consolidate professional characteristics, and build the e-commerce department into an important base for cultivating brand majors and high-level applied specialized talents in Anhui Province with certain influence and distinctive professional characteristics in China.
(Author: Yang Dong; Reviewer: Huang Tieliu)
