Introduction of the major of Marketing

     Anhui University of Finance and Economics has been engaged in marketing and related theoretical research since 1986, and is one of the earlier universities in China to carry out marketing teaching and research. In the past 29 years, the major of marketing has been built into a university-level teaching and reform demonstration major (2004), a provincial specialty (2013), a provincial comprehensive reform pilot major (2013) and a national first-class undergraduate specialty construction site (2019), and has provincial-level high-quality courses of  Marketing  and  Consumer Behavior . There are 17 professional teachers, including 7 professors, 5 associate professors, 1 doctoral supervisor, 9 master supervisors, 1 provincial academic and technical leader, and 1 Wanjiang scholar. In recent years, we have presided over 7 national social science funds and more than 20 other provincial and ministerial funds, and published more than 100 papers in  Economic Management ,  Chinese Journal of Management , etc. Talent training and market employment gradually formed two characteristics and directions of financial marketing and entrepreneurial marketing, adhere to the moral tree, aimed at cultivating moral, intellectual, physical and aesthetic development, with a sense of innovation, social responsibility and international vision, basic knowledge and methods of economics, management and law, systematic mastery of marketing knowledge and skills, able to engage in business enterprises, non-profit organizations, government and institutions They are able to engage in market research and analysis, customer communication, marketing planning and management.